18 2 / 2016
A significant barrier to effective sales is often the ability of the purchaser to visualize the product in their own environment. For major expenditures, often a custom rendering is available and for small ticket items, a visual estimate frequently isn’t needed. But for everything in between, there is a need for a better solution - and an opportunity.
We recently partnered with Planar Systems on the newly released PlanarView app. Planar is the world’s premier display provider and aims to simplify and streamline the purchase process for their partners and customers. “This revolutionary tool will reduce sales cycles and spur the market for digital displays and video walls by making it possible for customers to precisely picture what different configurations will look like in their actual environments.” Said Jennifer Davis, vice president of marketing and product strategy at Planar Systems.
PlanarView is an example of how the potential of augmented reality is already being realized by forward thinking businesses. Planar is one of the early adopters of AR technology as a means to better serve their customers, and refine the sales process. Through the PlanarView app, AV integrators, architects and interior designers can take a photo of a space, configure the display solution or solutions they’re evaluating, and save, edit and share the images. The app provides a solution for teams collaborating across the globe, or just across the office.
SpaceView is excited to partner with PlanarView on this visualization solution that will bring value to their sales teams, partners and the customers they serve.
Download the PlanarView app from iTunes to see for yourself. If you’re thinking about how AR can help transform your business, let us know.
27 12 / 2015
When it comes to making business decisions, past conventional wisdom pointed us toward logical and rational thought to lead to the best outcomes. As what we know about the brain and decision-making has evolved, neuroscientists have found that emotional input is critical to being effectively decisive. This confirms what many people have known to be true anecdotally, that sometimes even when all the critical factors have been considered, you somehow still don’t end up with an optimal outcome. Anyone who has worked on an office revamp or redesign of retail space can likely understand this issue. You can measure everything perfectly, have it represented in a blueprint, but the final result differs greatly from how you had envisioned it.
When it comes to projects related to use of space, often the options for evaluating alternatives are cost-prohibitive renderings or low-tech illustrations that provide limited information. High-quality renderings are also impractical due to the amount of time they can take to modify. Time-intensive rendering processes make it difficult to adjust images on the fly or consider a variety of options efficiently, not to mention the fact that they require a highly specialized skill set. But modern technology and platforms hold promise of a future with better visualization options that are open to more businesses.
Smart phones and tablets have become essential decision-making tools, revolutionizing the way that we can collect, track and use information. Having a high quality camera at the ready at any time makes it easy to photograph and document exact appearances. The SpaceView app utilizes these prevalent, existing hardware technologies together with augmented reality, in order to present true-to-life visualizations of plans and potential. Sales teams use SpaceView to provide more exact renderings of potential purchases in order to close deals faster, and with higher rates of customer satisfaction. Design teams use SpaceView to explore options and get feedback from clients. Retail clients can go beyond the planogram with a 3-d visual rendering. Learn more about how SpaceView can help your organization by requesting a demo.