19 7 / 2016

PixelFlex Selects SpaceView as Augmented Reality Sales Enablement Platform

Today we are pleased to announce that US-based LED display manufacturer and solutions provider PixelFlex has selected SpaceView as a sales enablement tool. Based in Nashville, PixelFlex provides LED display solutions for large scale events, stadiums, retail and more. PixelFlex is committed to providing solutions that feed their primary metric - customer satisfaction. Their expansive demo facility showcases the many products and possibilities available, but customers often want to be able to see what the proposed solution will look like in their venue or retail location, and SpaceView will help them bridge that gap.

Using augmented reality (AR) technology, the SpaceView app provides a near-instantaneous rendering of what a proposed solution will look like in a specific space or venue. PixelFlex sales and services team members will use the SpaceView app while working with customers during the sales and installation processes.

“With SpaceView, we’re able to provide proof of concept to all of our customers, provide a higher level of service and greater confidence in their decision-making process,” said PixelFlex director of marketing, David Venus. “In our industry, we’re competing with companies around the world. The SpaceView app is a differentiator for our sales process. It provides excellent, actionable information to help our sales reps help our customers make optimal purchasing decisions.”

PixelFlex’s work is on display in prominent places - True Religion brand jeans stores, Bridgestone Arena and on tour with of the biggest names in country music - Alan Jackson, Gary Allan and Luke Bryan - just to name a few. We’re excited to work with them as they continue to evolve how digital displays influence and engage in retail and at live events.

Read the full release here.

10 7 / 2016

Designing the Future of Place - Upcoming Event

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Workplace environments have changed immensely in recent decades as the nature of work itself has evolved, as well as the technology that helps to enable it. The way space is planned, acquired and utilized has also changed along the way. As organizations consider decisions that will impact their workplace environments, technology is at the center. How do you keep your employees engaged and enable productivity? How can we use technology to make us more focused at work? How do we ensure accurate and efficient space planning? These are the types of questions that will be debated and discussed at the Innovation Workshop | Designing for the Experience taking place July 14-16, at the Nike Campus in Beaverton, Oregon. The interactive conference will start a dialog that will continue beyond the event itself.

On Thursday, July 14, SpaceView CEO and co-founder Miloš Jovanović, will be participating in a panel alongside Ragnar Lifthrasi, CEO of Blockchain Real Estate Association, and Arnold Levin, Principal at Smith Group to discuss trends in technology and digital disruption that we’re seeing now, and what’s coming up next. Disruption will be examined through multiple lenses including technology and digital, consumer expectations, organizational dynamics and the acquisitions of work spaces. Miloš will be speaking to the current and potential applications for augmented, virtual and mixed realities in workplace environment strategy and planning.

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The event, hosted by Workplace Evolutionaries and Corporate Real Estate Council Communities of the International Facility Management Association will take place at the Tiger Woods Conference center on the Nike Campus. Learn more and register >>

02 6 / 2016

Core Technology Solutions selects SpaceView to Bring Augmented Reality to Customer Engagements

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Today we’re proud to announce a partnership with Core Technology Solutions (CTS) to make SpaceView available to their 9,000 associates in the United States and Canada. CTS is leading the charge to change the way outsourced integration providers operate by adopting cutting edge technologies to optimize the customer experience and empower their associates. We’re excited to help the team achieve their bigger business goals. The large scale deployments CTS carries out require communication and collaboration of a large number of complex details.

SpaceView will assist CTS in providing better information to associates during the sales process as well as during the installation stage. The result will be an enhanced customer experience that harnesses the augmented reality technology of the SpaceView app and bridges the gaps between managed and self-service offerings. In working with CTS VP of Technology Tom Roberto, we’ve gotten to see first hand how they are working to continually evolve the way they use new and emerging technologies to improve their offerings and customer experiences. “The integration business is changing and software like SpaceView is going to be a major part of its evolution,” said Tom.

CTS Associates will use the SpaceView app to provide a better picture and estimate free of design fees. This will help customers and associates alike proceed with confidence, knowing that they’ve eliminated so many of the “lost in translation” issues that can occur in these types of engagements. CTS plans to make SpaceView available to all new and existing customers. We look forward to our continued work together.

Read the press release here.

23 3 / 2016

How AR can Drive Retail Sales

Digital signage is increasingly becoming the standard in high traffic, public and retail spaces. While the initial cost investment is higher than traditional printed signage, over time the cost to update and modify drops significantly. For many brands, digital signage can increase sales by as much as 33%.  Traditional, non-digital signage often requires professional design and layout skills to update, while digital formats enable small changes, such as pricing or availability of certain products, to be done easily. Digital displays also enable multimedia content to be deployed with ease, while print remains static. Making the switch from traditional to digital signage requires a buyer to evaluate a number of factors before buying.

One of the challenges for many prospective buyers is how a display will affect the appearance of their existing space. They will address questions about how large of a display will work for them. Do they have room for multiple displays or will that overwhelm the room? For a small purchase, often measuring on the actual way and having a basic schematic will do the trick. For large jobs more professional rendering services might be sought out. SpaceView is a solution to the challenge of being able to see how a new item will look in your existing environment. Our customers are leveraging our app to provide better information for their prospects and to close deals sooner. If you’re looking to equip your sales team with the tools they need to improve their sales process and reduce cycle time, request a demo at the top of the page.

Interested in learning more? Download our e-book, “The Future of Visualization.”

27 2 / 2016

Our first day at Sprint Accelerator Powered by Techstars. Consider this the “before” shot, we’ll see the “after” in a couple of months.

Our first day at Sprint Accelerator Powered by Techstars. Consider this the “before” shot, we’ll see the “after” in a couple of months.

23 2 / 2016

SpaceView Joins Techstars

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We’re excited to announce that SpaceView has been selected for the 2016 class of the Sprint Accelerator Powered by Techstars. We chose this specific program because of its focus on enterprise solutions and mobile technology and to have the opportunity to work with Sprint.

For next three months we’ll be working with the Techstars team to advance our augmented reality app and on May 24 we’ll participate in Demo Day. We look forward to sharing our progress and working with the incredible team of mentors that Techstars has assembled.

Read more about the Sprint Accelerator and our fellow companies on the Techstars blog.

18 2 / 2016

Next Generation Sales Tool for Planar Systems

A significant barrier to effective sales is often the ability of the purchaser to visualize the product in their own environment. For major expenditures, often a custom rendering is available and for small ticket items, a visual estimate frequently isn’t needed. But for everything in between, there is a need for a better solution - and an opportunity.

We recently partnered with Planar Systems on the newly released PlanarView app. Planar is the world’s premier display provider and aims to simplify and streamline the purchase process for their partners and customers. “This revolutionary tool will reduce sales cycles and spur the market for digital displays and video walls by making it possible for customers to precisely picture what different configurations will look like in their actual environments.” Said Jennifer Davis, vice president of marketing and product strategy at Planar Systems.

PlanarView is an example of how the potential of augmented reality is already being realized by forward thinking businesses. Planar is one of the early adopters of AR technology as a means to better serve their customers, and refine the sales process. Through the PlanarView app, AV integrators, architects and interior designers can take a photo of a space, configure the display solution or solutions they’re evaluating, and save, edit and share the images. The app provides a solution for teams collaborating across the globe, or just across the office.

SpaceView is excited to partner with PlanarView on this visualization solution that will bring value to their sales teams, partners and the customers they serve.

Download the PlanarView app from iTunes to see for yourself. If you’re thinking about how AR can help transform your business, let us know. 

27 1 / 2016

Planar Teams with SpaceView for Augmented Reality App

This week digital display maker Planar Systems announced the PlanarView app, developed by SpaceView. The app will enable Planar to better serve customers during the evaluation and purchase process. “This revolutionary tool will reduce sales cycles and spur the market for digital displays and video walls by making it possible for customers to precisely picture what different configurations will look like in their actual environments,” says vice president of marketing and product strategy at Planar, Jennifer Davis. Learn more about the app in the Portland Business Journal.

24 1 / 2016

Paradigm Shift to 3D

When we think about the advancement of the technology sector, Moore’s law quickly comes to mind. The upward line is a concise explanation to powerful evidence of modern computing - the computer in our phones are more powerful than what NASA used to land a man on the moon, cars now have over 100 million lines of code, etc. The amount of information we can access in an instant has changed over and over again during the last hundred years. The benefits to consumers and businesses has been significant in many ways, especially when it comes to what can be known prior to purchase. 

By Wgsimon via Wikimedia Commons

Product specifications and reviews are broadly available, as well as much more visual information than even a couple of decades ago. It can be hard to remember what it was like to make a purchase decision without being able to search multiple sites for reviews, take photos of the product or the space you intended to fill it with. It begs the never answered question - what’s next?

Last month Court Wescott wrote a piece in TechCrunch in which he proposes a follow up to Moore’s law, the Law of Information Accessibility. Wescott outlines the advances in his lifetime and how they’ve increased with exponential speed. As Wescott states, “Technology wants us to not only process information more quickly, but to also input and access relevant information, from our technology, faster.”

In the future, Wescott proposes a big part of this input and access will be provided by augmented reality (AR), and specifically head mounted displays which will expand our ability to see, capture and respond to our real and imagined worlds. Just as the emergence of the eye in the Cambrian era is argued to be the most significant point in the history of evolution, Wescott says, “The Internet, AR and computer vision are part of the same pattern, in that each are massive breakthroughs of increasingly efficient means of the speed at which organisms can summon meaningful data about the external world.”

17 1 / 2016

What is Augmented Reality?

Augmented reality (AR) has been a popular buzzword in technology media in recent years. While the emerging technology is cutting edge, its origins are in inventions that were developed decades ago in the 1950s and 60s when Morton Heilig invented an augmented movie theater experience called Sensorama. While Heilig’s patented model never took off, it planted the seed for many of the concepts we see coming from AR companies today. AR is the merging of what exists and what can exist. It is taking a visual, real image or scene and overlaying another scene or image in order to create something that’s not quite real, not quite imagined. AR has the power to push us to imagine more accurately while at the same time expanding the possibilities open to us. In other words AR allows us to place a virtual object into a real space in real time; instead of creating a 3D model of the real space and then placing the object.

Media coverage has focused largely on the entertainment and gaming industries as potential industries for AR to take hold, but much more is possible. Hyundai has been praised recently for its effective use of AR in its new take on the owner’s manual. AR is getting traction today on mobile devices, leveraging the camera, user interface and the sensors. Things will really take off when hardware like Microsoft HoloLens become available; transferring the experience from a flat screen into a live, virtual environment. These are early examples of technology enhancing a user experience by merging the real and possible in the burgeoning AR market. 

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Image: Microsoft HoloLens

05 12 / 2015

Why Augmented Reality Matters Today and What it Means for Tomorrow

Augmented reality has the challenge of being one of those technologies that so many of us learned about through science fiction, that we have a hard time believing the “reality” part. Many consumers think of augmented and virtual reality and picture a futuristic video game involving a cumbersome headset. While many of the current most impressive progressions of the technology have come from Facebook’s Oculus Rift and Microsoft HoloLens and involve gaming and headsets, we shouldn’t expect the technology to stop there.

The journey from obscurity to standard is so common among emerging technologies that the adoption model developed for it in the 1950s still holds true today. Think about the the perception of the internet among consumers in the 1980s. While some tech visionaries saw the internet’s power to connect people, ideas and systems, likely few considered that within a couple of decades the average American would be walking around with the answer to almost any question imaginable available at the tip of their fingers in a matter of seconds. The internet has changed the way we do business, purchase goods, interact with one another and countless other aspects of our daily lives. It’s also spurred the development of entire industries, such as mobile apps, that were unimaginable before.

The real impressive potential of augmented reality will not be in the first generation of products, like the headsets we see today, but in the ways it enables the advancement of existing technologies and provides a platform for the creation of new ones. Augmented reality will enable businesses to do more virtually. The internet brought file sharing, video conference and countless other time and resource saving technologies. Augmented reality brings a new level of visualization of places and products, empowering businesses to get better estimates and make better decisions. SpaceView uses current hardware systems like tablets to provide a seamless visualization of existing spaces and things combined with possible configurations.

Augmented reality has the power to help us see new possibilities in our existing world, to make the imagined into the manifest. Learn more about how SpaceView is leveraging the power of augmented reality today and planning for tomorrow. Learn more about SpaceView by requesting a demo.

19 11 / 2015

Reinventing Retail

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While online shopping options have exploded in recent years, brick and mortar purchases still account for the vast majority of expenditures - 93% worldwide. Many retailers have struggled to be good at both the online and in-person experiences and their approaches vary. Apple stores have been designed to look like a gallery of technology and products, but be interactive, with friendly, knowledgeable staff. Even as their stores were packed, Apple has questioned how to increase the share of overall phone sales from 20% in stores. A recent report found that 41% of respondents believed an in-person shopping experience was going to be a disappointment when compared to any online one. One of the primary reasons cited was the web’s ability to recommend other products, which was not recreated in the store. Many brands are seeking ways to reinvigorate the retail experience.

Starbucks, long known for piloting new food and beverage offerings in its stores is exploring a new concept with their Reserve Bar in London. The Reserve store experience is based on a more luxurious setting, exclusive beverage offerings and amenities for the connected customer - ultra-fast internet and plenty of wireless charging points. As brands like Starbucks explore new concepts and store designs, augmented reality can be a powerful tool in assisting that process. AR enables brands to try out different options for displays and floor layouts without committing up front. It can also be a valuable way to maintain consistency across different store locations. SpaceView gives brands a way to quickly capture a room and experiment with the placement of different objects using augmented reality. We give retailers a way to better see the impact of decisions and work with teams, whether collocated or across the globe.

16 11 / 2015

Why AR Hasn’t Taken Off…Yet

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At the 2011 Consumer Electronics Show, early rumblings of augmented reality headsets helped to propel AR into the “next big thing” category. In 2013 excitement began to build as Google prepared to go to market with its Glass headset. As the headset hit the market in 2014, the interest in the technology was undeniable, but as reviews came in it became clear that Glass was having a difficult time finding its purpose. While the technology was impressive, much of Glass’ positioning was around how it could merge into a user’s everyday life. Augmented and virtual reality headsets haven’t taken off yet, but a new generation that includes Oculus Rift, Microsoft Hololens and Magic Leap renews the promise and potential of augmented reality. While these devices are still in beta, there is much untapped potential for AR with hardware that’s already been widely adopted - smartphones and tablets.

Augmented reality has most readily been adopted by the advertising industry. Some of the biggest success stories come from campaigns for brands like Maybelline and Pepsi, which have used AR to produce more engaging and unique advertising experiences. AR has big implications for the future of retail experiences too, with apps emerging as virtual fitting rooms and extensions of the brand experience. AR has proven value in these areas but it’s just beginning to take off in a way that’s transforming the retail experience for consumers. Right now AR focuses on modifying existing experiences, while the future holds incredible potential for experiences that haven’t even been imagined yet.

Our app enables users to create an instant, to-scale rendering of a room using photos taken with a smartphone or tablet and then move furniture, equipment or any other item in our library around in it.  SpaceView enables a visualization that hasn’t been possible before, and leverages the hardware most consumers already have. Utilizing the camera and built-in sensors of the device, our application receives the 3D data and creates an interactive rendering that helps users determine the placement and optimal use of objects. We look forward to the future AR headsets, which will allow for an even more immersive experience using SpaceView.

See how we can provide your company a 3D experience today with the SpaceView app, and unlock the augmented technology of tomorrow by requesting a demo.

12 11 / 2015

The Time is now for Augmented Reality

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After being touted by tech media for years as “the next big thing” augmented reality is happening. Revenue potential estimates over the next five years hover in the hundreds of billions. Many projections are based in part on the success of the smartphone market, which presents a viable and widespread platform for AR capabilities. Much of the media discussion around virtual and augmented reality focuses on VR devices such as the Oculus Rift and Hololens which show impressive potential, but likely have several iterations ahead of them before they achieve a strong market footprint. Even Oculus founder Palmer Luckey has warned that it may take a few generations for the Rift headset to take off.

Today, the hardware of leading smartphones and tablets provide a basis for augmented reality applications and can begin to solve real business problems. At SpaceView, we utilize hardware that is already institutional in businesses, and in the pockets of most consumers. Using augmented reality, we’re helping sales representatives provide better information to their prospects, speeding decision making and improving outcomes.

Our application can be used on a smartphone or tablet and allows sales representatives to work with their clients to incorporate real-time feedback. This enables clients to make better purchase decisions and submit approvals faster. The current standard for a visualization or rendering involves a lot of discussion to ensure that everyone is on the same page, collecting feedback and incorporating that feedback into a schematic or rendering that cannot be modified in real time and requires significant technical know-how to produce.

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While the technology behind augmented reality is complex, we believe that using it doesn’t have to be. SpaceView uses complex algorithms coupled with the information from a device’s sensors to provide a 3-dimensional view of an existing space. Users then drag and drop items from SpaceView’s 3D library into the correctly scaled scene. The familiarity of existing devices and a clean interface design help our customers on-board their users quickly and incorporate use into their sales processes with ease. Thinking in terms of 3D visualizations can take some getting used to, which is why we focus on intuitive design to make the transition as seamless as possible.

The entertainment and advertising industries have been leveraging augmented reality technology for several years, but with the projected market potential we should expect to see expansion across a myriad of industries. Existing hardware makes possible the development of products and services that a few years ago would have been unimaginable. The time is now for businesses to leverage the massive potential of augmented reality.

05 11 / 2015

Augmented Reality and the Future of the Customer Experience

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As e-commerce grew exponentially in recent decades, we heard over and over again about the death of the brick and mortar store. In 2015, it’s clear that those reports were greatly exaggerated. While some retailers have struggled to maintain the dominance they once held, others, like Amazon have branched into it for the first time. And while online shopping has grown dramatically, 93% of global purchases still take place in brick and mortar locations. The discussion around retail has now frequently focused on what retailers can do to ensure that customers have a robust and consistent brand experience in-store.

Franchised businesses often face some of the biggest hurdles when it comes to accomplishing these brand experiences. McDonalds, which recently posted its first positive earnings in seven quarters, is a brand that has struggled to maintain the consistency that made it such a paramount success in the first place. The company is experimenting with ways to make the brand experience more engaging, for one by reinventing the ordering experience. Augmented reality offers huge potential for corporations wanting to better influence the design and appearance of their franchise locations.

Using images of the existing space, augmented reality provides a way for decision makers to evaluate options and gauge what’s feasible. SpaceView helps organizations determine what’s possible with an existing space and enables faster, more informed decisions. Learn more about how SpaceView helps brands using the power of augmented reality by requesting a demo.