15 5 / 2016
The upcoming summer season has many Americans preparing to go on vacation, according to AAA, roughly one-third. With traveling comes waiting in airports and staying in hotels, which Jeff Hastings of BrightSign points out is a great opportunity for digital signage. Businesses can turn passive space into a channel for promotions, information and entertainment. There are many things to consider before installing digital signage, here are a few to think about:
Think About the Big Picture
Digital signage looks great, but it does require an investment. Consider your bigger business goals and how digital signage might fit into part of a holistic solution. Think about what activities you’re already doing that could be amplified by installing digital signage.
Filling up those screens takes work. Establish a team that can help you develop ideas (and possibly the content itself). Develop an editorial plan to determine what will go live when, and plan on making small changes and iterations as you learn about what your viewers are interested in and how to engage them.
Assess the Impact on the Space
Installing digital signage can help you boost sales and customer engagement, but it will also have an impact on your physical space. Make sure you consider how foot traffic will flow around a new sign installation. It can be difficult to envision how your space will be impacted until you’ve actually installed it.
With more people traveling this summer, there are certain to be an increasing number of opportunities to make an impression. With all of the things to consider when making a signage purchase decision, often times assessing your space is one of the most challenging aspects of the process. We’ve teamed with display provider Planar Systems to help their sales team tackle this problem for their customers with our custom app, learn about it here.
23 3 / 2016
Digital signage is increasingly becoming the standard in high traffic, public and retail spaces. While the initial cost investment is higher than traditional printed signage, over time the cost to update and modify drops significantly. For many brands, digital signage can increase sales by as much as 33%. Traditional, non-digital signage often requires professional design and layout skills to update, while digital formats enable small changes, such as pricing or availability of certain products, to be done easily. Digital displays also enable multimedia content to be deployed with ease, while print remains static. Making the switch from traditional to digital signage requires a buyer to evaluate a number of factors before buying.
One of the challenges for many prospective buyers is how a display will affect the appearance of their existing space. They will address questions about how large of a display will work for them. Do they have room for multiple displays or will that overwhelm the room? For a small purchase, often measuring on the actual way and having a basic schematic will do the trick. For large jobs more professional rendering services might be sought out. SpaceView is a solution to the challenge of being able to see how a new item will look in your existing environment. Our customers are leveraging our app to provide better information for their prospects and to close deals sooner. If you’re looking to equip your sales team with the tools they need to improve their sales process and reduce cycle time, request a demo at the top of the page.
Interested in learning more? Download our e-book, “The Future of Visualization.”
12 11 / 2015
After being touted by tech media for years as “the next big thing” augmented reality is happening. Revenue potential estimates over the next five years hover in the hundreds of billions. Many projections are based in part on the success of the smartphone market, which presents a viable and widespread platform for AR capabilities. Much of the media discussion around virtual and augmented reality focuses on VR devices such as the Oculus Rift and Hololens which show impressive potential, but likely have several iterations ahead of them before they achieve a strong market footprint. Even Oculus founder Palmer Luckey has warned that it may take a few generations for the Rift headset to take off.
Today, the hardware of leading smartphones and tablets provide a basis for augmented reality applications and can begin to solve real business problems. At SpaceView, we utilize hardware that is already institutional in businesses, and in the pockets of most consumers. Using augmented reality, we’re helping sales representatives provide better information to their prospects, speeding decision making and improving outcomes.
Our application can be used on a smartphone or tablet and allows sales representatives to work with their clients to incorporate real-time feedback. This enables clients to make better purchase decisions and submit approvals faster. The current standard for a visualization or rendering involves a lot of discussion to ensure that everyone is on the same page, collecting feedback and incorporating that feedback into a schematic or rendering that cannot be modified in real time and requires significant technical know-how to produce.
While the technology behind augmented reality is complex, we believe that using it doesn’t have to be. SpaceView uses complex algorithms coupled with the information from a device’s sensors to provide a 3-dimensional view of an existing space. Users then drag and drop items from SpaceView’s 3D library into the correctly scaled scene. The familiarity of existing devices and a clean interface design help our customers on-board their users quickly and incorporate use into their sales processes with ease. Thinking in terms of 3D visualizations can take some getting used to, which is why we focus on intuitive design to make the transition as seamless as possible.
The entertainment and advertising industries have been leveraging augmented reality technology for several years, but with the projected market potential we should expect to see expansion across a myriad of industries. Existing hardware makes possible the development of products and services that a few years ago would have been unimaginable. The time is now for businesses to leverage the massive potential of augmented reality.