16 11 / 2015

Why AR Hasn’t Taken Off…Yet


At the 2011 Consumer Electronics Show, early rumblings of augmented reality headsets helped to propel AR into the “next big thing” category. In 2013 excitement began to build as Google prepared to go to market with its Glass headset. As the headset hit the market in 2014, the interest in the technology was undeniable, but as reviews came in it became clear that Glass was having a difficult time finding its purpose. While the technology was impressive, much of Glass’ positioning was around how it could merge into a user’s everyday life. Augmented and virtual reality headsets haven’t taken off yet, but a new generation that includes Oculus Rift, Microsoft Hololens and Magic Leap renews the promise and potential of augmented reality. While these devices are still in beta, there is much untapped potential for AR with hardware that’s already been widely adopted - smartphones and tablets.

Augmented reality has most readily been adopted by the advertising industry. Some of the biggest success stories come from campaigns for brands like Maybelline and Pepsi, which have used AR to produce more engaging and unique advertising experiences. AR has big implications for the future of retail experiences too, with apps emerging as virtual fitting rooms and extensions of the brand experience. AR has proven value in these areas but it’s just beginning to take off in a way that’s transforming the retail experience for consumers. Right now AR focuses on modifying existing experiences, while the future holds incredible potential for experiences that haven’t even been imagined yet.

Our app enables users to create an instant, to-scale rendering of a room using photos taken with a smartphone or tablet and then move furniture, equipment or any other item in our library around in it.  SpaceView enables a visualization that hasn’t been possible before, and leverages the hardware most consumers already have. Utilizing the camera and built-in sensors of the device, our application receives the 3D data and creates an interactive rendering that helps users determine the placement and optimal use of objects. We look forward to the future AR headsets, which will allow for an even more immersive experience using SpaceView.

See how we can provide your company a 3D experience today with the SpaceView app, and unlock the augmented technology of tomorrow by requesting a demo.