12 11 / 2015

The Time is now for Augmented Reality

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After being touted by tech media for years as “the next big thing” augmented reality is happening. Revenue potential estimates over the next five years hover in the hundreds of billions. Many projections are based in part on the success of the smartphone market, which presents a viable and widespread platform for AR capabilities. Much of the media discussion around virtual and augmented reality focuses on VR devices such as the Oculus Rift and Hololens which show impressive potential, but likely have several iterations ahead of them before they achieve a strong market footprint. Even Oculus founder Palmer Luckey has warned that it may take a few generations for the Rift headset to take off.

Today, the hardware of leading smartphones and tablets provide a basis for augmented reality applications and can begin to solve real business problems. At SpaceView, we utilize hardware that is already institutional in businesses, and in the pockets of most consumers. Using augmented reality, we’re helping sales representatives provide better information to their prospects, speeding decision making and improving outcomes.

Our application can be used on a smartphone or tablet and allows sales representatives to work with their clients to incorporate real-time feedback. This enables clients to make better purchase decisions and submit approvals faster. The current standard for a visualization or rendering involves a lot of discussion to ensure that everyone is on the same page, collecting feedback and incorporating that feedback into a schematic or rendering that cannot be modified in real time and requires significant technical know-how to produce.

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While the technology behind augmented reality is complex, we believe that using it doesn’t have to be. SpaceView uses complex algorithms coupled with the information from a device’s sensors to provide a 3-dimensional view of an existing space. Users then drag and drop items from SpaceView’s 3D library into the correctly scaled scene. The familiarity of existing devices and a clean interface design help our customers on-board their users quickly and incorporate use into their sales processes with ease. Thinking in terms of 3D visualizations can take some getting used to, which is why we focus on intuitive design to make the transition as seamless as possible.

The entertainment and advertising industries have been leveraging augmented reality technology for several years, but with the projected market potential we should expect to see expansion across a myriad of industries. Existing hardware makes possible the development of products and services that a few years ago would have been unimaginable. The time is now for businesses to leverage the massive potential of augmented reality.

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